The Rice Cream
Industry
Business type
Engagement type
Services
Building a Japanese rice-based ice cream brand for the U.S. market.
The Challenge
The Rice Cream was preparing to introduce a rice-based, dairy-free ice cream from Japan to the United States. The product had a strong point of difference, but the existing Japanese packaging and brand presentation were not designed to connect with American consumers or support a broader U.S. retail launch.
Our Solution
MAVRK built the U.S. brand experience from the ground up. We developed the positioning, visual identity, packaging system, photography, website, and launch content, then introduced the brand across social and paid media. The result was a cohesive consumer brand designed to stand out online and in the freezer aisle.
Stores
The new packaging and brand system were rolled out across approximately 450 retail locations.
U.S. Brand System
The Japanese packaging was adapted into a unified identity built for the U.S. market.
Followers
Gained from zero during the US launch.
