Folkland
Industry
Business type
Engagement type
Services
Building a story-driven social launch around better-for-you farm fries.
The Challenge
Originating from a multi-generational family manufacturing business, Folkland developed a health-conscious French fry product but lacked a defined marketing strategy. To prepare for upcoming retail expansion, the brand needed to effectively articulate its unique value proposition while simultaneously generating consumer awareness and marketplace credibility.
Our Solution
MAVRK created a story-led social strategy centered on the farm, the people behind the product, and the journey from potato to shelf. We developed launch content that made the brand feel authentic and gave audiences a reason to care beyond the packaging.
Followers
The brand built an initial social audience during the pre-launch campaign.
Stores
The launch supported Folkland’s rollout across more than 1,100 retail locations.
