Reali
Industry
Business type
Engagement type
Services
Launching a protein-packed ice cream brand from identity to retail shelf.
The Challenge
Reali needed to enter the competitive ice cream category with a clear proposition and a brand that could communicate indulgence, protein, and real ingredients without feeling like traditional diet food. The company also needed a cohesive launch system that could work online, on social, and at retail.
Our Solution
MAVRK created the brand identity, packaging, website, and social launch around a simple idea: start with real ice cream, then make it better. The resulting system made the product proposition easier to understand while giving the brand the visual confidence needed to approach retailers and consumers.
Stores
Reali entered more than 15 retail locations within two months of launch.
Impression Growth
Generated early social visibility and awareness during the launch campaign.
Follower Growth
Branding, packaging, website, and social media were developed to work together from day one.
