How To Launch A Restaurant in 90 Days: A Guide

Launching a restaurant is an exciting but challenging endeavor. You may have an idea that brings amazing cuisine to your customers’ stomachs but it requires careful planning and execution to bring it to life. Below is a practical guide to bring your restaurant to life in just 90 days:

1. Find a Name. The first step in launching a restaurant is to find the perfect name. The name should be memorable and reflective of what you want your brand to stand for. Take time to brainstorm and research to come up with a name that resonates with your target audience. You’re going to want something short yet effective (having something that is easily “searchable” is key).

2. Develop a Brand. Your restaurant’s brand is what sets you apart from the competition. It’s the foundation of your restaurant’s identity, and it should be reflected in everything from your logo and color scheme to your menu design and customer service. Develop a brand that resonates with your target audience and speaks to the unique qualities of your restaurant.

3. Launch a Converting Website. In today’s digital age, having a website is crucial for any business, especially restaurants. Your website is often the first point of contact for potential customers, so make sure it’s easy to navigate and has quality (like, really high quality) photography/videography. A compelling website is a great tool to draw new customers in and generate sales for your company without people having to come into the physical space.

4. Create Social Media Platforms. These days people buy with their eyes more than ever, social media is a powerful tool for restaurants to connect with their customers and build a loyal following. Create social media accounts (IG especially) that reflect your brand and be sure to show off your beautiful dishes. The key here is to have a set strategy for WHY you’re posting, not just posting nice photography. Social media can be a great way to ramp your business up quickly and create a brand that can span multiple locations in the future.

5. Create Renderings of Concept. Before opening your restaurant, creating 3D renderings can be a really good idea. This can help you visualize the layout and design of your restaurant and make any necessary changes before investing in the build-out. A well-designed restaurant is essential for creating a memorable dining experience for your customers and can draw in potential partners that believe in your concept.

6. Create an Investment Presentation. Launching a restaurant requires significant capital, and you may need to secure financing to make it happen. The great thing is this capital doesn’t always have to be yours. Create an investment presentation that showcases your concept, team, and financial projections in a way that’s compelling and persuasive. This can help you attract investors and secure the financing you need to open your doors.

7. Acquire Necessary Financing. Once you have your investment presentation, it’s time to secure financing. There are many financing options available to restaurant owners, from traditional bank loans to crowdfunding campaigns. Here are some resources:

Consider your options carefully and choose the financing option that is best for your needs.

8. Open Doors. With your financing secured, it’s time to show the world who you are. Make sure that your restaurant is fully staffed and that everyone is well-trained before opening up. In the restaurant world, finding quality workers is one of the most important pieces of a successful operation. Treat all of your customers with gratitude and respect to allow them to fully experience the brand you’ve built!

Launching a restaurant in 90 days is challenging but possible with careful planning, execution, and the right partners. Take the time to develop a strong brand and online presence, secure the necessary financing, and create a memorable dining experience for your customers.

At MAVRK Studio, we’ve helped plenty of restaurants launch from an idea to a brick-and-mortar location. We’ve helped in all aspects from branding, web design, pitch deck design, renderings, and packaging.

Let’s build something great together if you’re ready to launch your restaurant in just 90 days. Contact us here today to schedule a consultation and see how we can help.

Written by:

Sebastian Vaccarella

Sebastian Vaccarella

10 years of leading design teams and building dope brands for small businesses as well as the largest global companies.

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