The 90-day brand launch system
Built for founders ready to go from idea to retail-ready in one quarter.
We take ten launch clients at a time
We take ten launch clients at a time
We take ten launch clients at a time
✴
You got us, not junior talent
You got us, not junior talent
You got us, not junior talent
✴
We take ten launch clients at a time
We take ten launch clients at a time
We take ten launch clients at a time
✴
You got us, not junior talent
You got us, not junior talent
You got us, not junior talent
✴
The Problem
A launch isn't one project. It's five vendors who never talk, and you're the one holding them together.
A branding shop does the logo. A different shop does the packaging, but only once the manufacturer's locked. A web team builds the site, then waits on a photographer you booked somewhere else. A media buyer takes it from there. Every hand-off is a delay, every vendor optimizes their own piece, and nobody owns whether the whole thing coheres.
Eight months and a lot of money later, the product hits the shelf looking stitched together, if it hits at all.
The Cost
Only about 15% of new CPG brands are still commercially viable two years in
The Truth
The ones that don't make it rarely lost on product, they lost on a launch built from guesses
The Truth
The ones that don't make it rarely lost on product, they lost on a launch built from guesses
Who It’s For
Emerging founders, new CPG startups, and food/beverage brands preparing for DTC or retail debut.
You have a product, a vision, and 90 days to make it real. You're a founder or brand leader ready to move fast and make decisions. You need a partner who speaks both creativity and commerce.
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Days to a launch-ready brand
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Days to a launch-ready brand
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Phases with clear milestones
Phases with clear milestones
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Brands launched with this system
Brands launched with this system
Timeline
Your first 90 days mapped out.
We work in sprints. Every week has a purpose. Every deliverable moves you closer to launch. No waiting. No endless revisions. Just momentum.
Week 1-2
Discovery & Positioning
Discovery, competitive analysis, brand strategy workshop, and positioning framework locked.
/12-14 days
Week 1-2
Discovery & Positioning
Discovery, competitive analysis, brand strategy workshop, and positioning framework locked.
/12-14 days
Week 1-2
Discovery & Positioning
Discovery, competitive analysis, brand strategy workshop, and positioning framework locked.
/12-14 days
Week 3-4
Branding & Identity
Visual identity, logo concepts, color palette, and typography system developed and refined.
/12-14 days
Week 3-4
Branding & Identity
Visual identity, logo concepts, color palette, and typography system developed and refined.
/12-14 days
Week 3-4
Branding & Identity
Visual identity, logo concepts, color palette, and typography system developed and refined.
/12-14 days
Week 5-7
Packaging Design
Packaging design, label production, and retail compliance review completed and approved.
/12-14 days
Week 5-7
Packaging Design
Packaging design, label production, and retail compliance review completed and approved.
/12-14 days
Week 5-7
Packaging Design
Packaging design, label production, and retail compliance review completed and approved.
/12-14 days
Week 8-10
Web Design
Shopify site built, product photography shot, and checkout optimization tested for conversion.
/12-14 days
Week 8-10
Web Design
Shopify site built, product photography shot, and checkout optimization tested for conversion.
/12-14 days
Week 8-10
Web Design
Shopify site built, product photography shot, and checkout optimization tested for conversion.
/12-14 days
Week 11-12
Photography & Video
Shopify site built, product photography shot, and checkout optimization tested for conversion.
/12-14 days
Week 11-12
Photography & Video
Shopify site built, product photography shot, and checkout optimization tested for conversion.
/12-14 days
Week 11-12
Photography & Video
Shopify site built, product photography shot, and checkout optimization tested for conversion.
/12-14 days
Results
What you walk away with
A brand that stands out. A product that sells. And the confidence to move forward.
Retail-ready brand
Launch-ready website
Go-to-market playbook
Complete identity system that works on shelf, online, and in pitch rooms.
Results
What you walk away with
A brand that stands out. A product that sells. And the confidence to move forward.
Retail-ready brand
Launch-ready website
Go-to-market playbook
Complete identity system that works on shelf, online, and in pitch rooms.
Results
What you walk away with
A brand that stands out. A product that sells. And the confidence to move forward.
Retail-ready brand
Launch-ready website
Go-to-market playbook
Complete identity system that works on shelf, online, and in pitch rooms.
FAQs
Can’t find your answer?
If you have questions or need more details, feel free to reach out.
Is 90 days a guaranteed timeline?
Ninety days is the target, not an empty promise. The system is built around four focused phases: foundation, build, pre-launch, and launch. When approvals, product details, and feedback stay on schedule, we can move from concept to launch-ready in that window. More complex products or production delays may extend the timeline.
How early should we bring MAVRK in?
The earlier, the better. We can start with a product and a vision, even if the details are still taking shape. Bringing us in early helps avoid costly mistakes around positioning, naming, packaging, production, and go-to-market strategy before they become harder to fix.
Do we need the full 90-day system?
We intentionally limit projects outside of the 90-day system so we can give each launch the focus it deserves. That said, if you need support with something specific, reach out to our team and we’ll see if there’s a good fit.
What will you need from our team?
You bring the product knowledge and final decisions. We lead the process, manage the workstreams, and keep everything moving. Expect regular check-ins, timely feedback, and access to the information we need to make informed decisions. You stay involved without having to manage every detail.
What happens after the 90 days?
Launch is the starting point, not the finish line. After launch, we review what is working, improve what is not, and build around the strongest channels, creative, and customer signals. You can continue with MAVRK for ongoing growth, retail expansion, content, paid media, or take the system we built and run with it.
FAQs
Can’t find your answer?
If you have questions or need more details, feel free to reach out.
Is 90 days a guaranteed timeline?
Ninety days is the target, not an empty promise. The system is built around four focused phases: foundation, build, pre-launch, and launch. When approvals, product details, and feedback stay on schedule, we can move from concept to launch-ready in that window. More complex products or production delays may extend the timeline.
How early should we bring MAVRK in?
The earlier, the better. We can start with a product and a vision, even if the details are still taking shape. Bringing us in early helps avoid costly mistakes around positioning, naming, packaging, production, and go-to-market strategy before they become harder to fix.
Do we need the full 90-day system?
We intentionally limit projects outside of the 90-day system so we can give each launch the focus it deserves. That said, if you need support with something specific, reach out to our team and we’ll see if there’s a good fit.
What will you need from our team?
You bring the product knowledge and final decisions. We lead the process, manage the workstreams, and keep everything moving. Expect regular check-ins, timely feedback, and access to the information we need to make informed decisions. You stay involved without having to manage every detail.
What happens after the 90 days?
Launch is the starting point, not the finish line. After launch, we review what is working, improve what is not, and build around the strongest channels, creative, and customer signals. You can continue with MAVRK for ongoing growth, retail expansion, content, paid media, or take the system we built and run with it.
FAQs
Can’t find your answer?
If you have questions or need more details, feel free to reach out.
Is 90 days a guaranteed timeline?
Ninety days is the target, not an empty promise. The system is built around four focused phases: foundation, build, pre-launch, and launch. When approvals, product details, and feedback stay on schedule, we can move from concept to launch-ready in that window. More complex products or production delays may extend the timeline.
How early should we bring MAVRK in?
The earlier, the better. We can start with a product and a vision, even if the details are still taking shape. Bringing us in early helps avoid costly mistakes around positioning, naming, packaging, production, and go-to-market strategy before they become harder to fix.
Do we need the full 90-day system?
We intentionally limit projects outside of the 90-day system so we can give each launch the focus it deserves. That said, if you need support with something specific, reach out to our team and we’ll see if there’s a good fit.
What will you need from our team?
You bring the product knowledge and final decisions. We lead the process, manage the workstreams, and keep everything moving. Expect regular check-ins, timely feedback, and access to the information we need to make informed decisions. You stay involved without having to manage every detail.
What happens after the 90 days?
Launch is the starting point, not the finish line. After launch, we review what is working, improve what is not, and build around the strongest channels, creative, and customer signals. You can continue with MAVRK for ongoing growth, retail expansion, content, paid media, or take the system we built and run with it.
Built for teams ready to grow.
We work with a select group of brands each year, giving each partnership the focus and attention it deserves. From strategy and margins to brand, launch, and growth, we help build businesses that are ready for what comes next.
Built for teams ready to grow.
We work with a select group of brands each year, giving each partnership the focus and attention it deserves. From strategy and margins to brand, launch, and growth, we help build businesses that are ready for what comes next.